Job Description

About the company

This is an opportunity to join our rapidly growing team. Here at Pearl West, we are a rapidly growing business within the e-commerce industry focusing on buying, selling, and launching brands. Over the last few years, we have grown at an average rate of 30% each year. This newly-created position will be an integral part of our team as we embark on the next phase of our growth.

Established in 2018, Pearl West is quickly becoming a leader in offering the industry. Our creative marketing campaigns have quickly earned us brand recognition, and a reputation for being a breath of fresh air in our industry.

We believe that business needs to be innovative and creative in order to thrive, and we think it’s important to provide an exciting and vibrant place to work. Culture is the driving force to our success and feeds into every aspect of what we do.

But we admit we’re not for everyone. We’re successful because we have high standards, work hard, and hire smart people with strong critical thinking skills – people who are honest and confident enough to say “I don’t know – BUT I’ll find out!” People whose burning questions during interviews include “How many sick and vacation days do I get?” need not apply. Your time here will be fast and furious and quite the ride. But the rewards are plentiful.

About the role

We are seeking a talented and versatile Copywriter to join our marketing team. This role involves creating engaging, persuasive, and informative content that drives sales and enhances the customer experience across various platforms. The ideal candidate will have a strong passion for writing, a deep understanding of e-commerce, and experience in producing high-converting copy for different types of advertisements and landing pages.

Key Responsibilities: 

These are the 5 main activities you will be writing copy for. 

1. Creative Briefs for Static Ads:
   • Develop concepts, headlines, and supporting copy for static advertisements.
   • Collaborate with the design team to ensure visual and textual elements are cohesive and compelling.
2. Creative Briefs for UGC Video Ads:
   • Write scripts, shot scenes, hooks, and calls-to-action (CTAs) for user-generated content (UGC) video ads.
   • Work with influencers and content creators to ensure the video content aligns with the brand's voice and marketing goals.
3. Ad Copy for Social Media Ads:
   • Craft engaging captions, descriptions, and headlines for social media advertisements across platforms like Facebook, Instagram, and others.
   • Optimize copy to maximize engagement, clicks, and conversions.
4. Landing Pages:
   • Write headlines, listicles, long-form sales copy, and hero page content that effectively communicates the value proposition and drives conversions.
   • Optimize CTAs to improve user experience and conversion rates
5. Email & SMS
   • Work with our retention team to help create compelling email and SMS campaigns.

About you

Qualifications:

• 2+ years of experience in copywriting, preferably in the e-commerce industry
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Ability to create engaging and persuasive content that aligns with the brand voice.
• Experience with content management systems (CMS) and email marketing platforms.
• Familiarity with social media platforms and best practices.
• Ability to work independently and manage multiple projects simultaneously.
• Strong communication and collaboration skills.

What's in it for you?

• Competitive Salary
• Growth Mindset Workplace

Schedule:

• Monday to Friday
• Weekends as needed

How to apply?

Interested candidates should submit their resume and a portfolio of their previous work, highlighting their experience with copywriting. 

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