Job Description

Job Title: Google Ads Buyer

Key Responsibilities:

• Campaign Management: Develop, launch, and manage Google ad campaigns to drive sales and achieve ROI targets.
• Audience Management: Collect and segment 1st party data, mine audience insights, and create personalized advertising experiences.
• Conversion Optimization: Build and manage A/B tests to improve traffic quality, average order value (AOV), and customer lifetime value from Google ads. Implement strategies to enhance user experience and streamline the customer journey.
• Creative Testing: Research target audiences, establish personas, and recommend ad messaging angles.
• Analytics and Reporting: Monitor campaign performance, provide actionable insights, and generate regular reports on Google ad results with recommendations for future strategies.
• Budget Management: Efficiently manage the Google advertising budget to ensure optimal allocation for maximum impact.
• Collaboration: Work closely with the email, design, and customer service teams to align Google marketing efforts with overall business objectives and brand guidelines.
• Market Trends: Stay updated with the latest trends in digital marketing, especially advancements in Google ad technologies and changes in consumer behavior.

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience (4+ years) in performance marketing, particularly with Google advertising.
• Strong background in conducting A/B testing and conversion rate optimization (CRO).
• Proficiency in analytics tools (e.g., Google Analytics, Facebook Insights) and experience in data-driven decision making.
• Excellent communication and project management skills.
• Strong attention to detail and an analytical mindset.
• Experience in the fitness equipment or health and wellness industry is a plus.
• Creative problem-solving skills and the ability to work under pressure.
• English C1 or above.

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