Job Description

The Social Media Coordinator will develop, execute and leverage mobile and social media efforts to grow market share and expand brand awareness.

Position Responsibilities

• Responsible for providing overall support for Internet Marketing initiatives, such as but not limited to research, strategy and implementation of emerging forms of digital media and social media.
• Helps build and maintain all social media platforms, including but not limited to Facebook, Twitter, Google+, YouTube, Instagram, Snapchat as well as, new/emerging platforms.
• Helps with planning, development and implementation of social media strategies, content calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience.
• Attends events and promotions to gather content for social channels.
• Supports the greater marking Department through copy writing, photography, interviews and other related activities.
• Develop, execute and leverage mobile and social media efforts to grow market share and expand brand awareness.
• Understands current trends, technologies and advancements in social, mobile and online review sites.
• Assist with measurement and evaluation of social and mobile program success.
• Support advertising team to ensure alignment between digital and traditional media communications.
• Monitor online reviews on sites such as TripAdvisor, Yelp, Online Travel Agency sites, etc.
• Maintain up-to-date web content.

Essential Functions

• Exposure to casino related environmental factors including but not limited to secondhand smoke, excessive noise, and stress related to servicing customers in a high pressure and fast paced environment
• Must be able to stand for an entire shift and be able to move throughout the Casino/Hotel areas
• Must be able to work holidays and weekends, as well as flexible shifts and/or unusual hours
• Must be able to lift/push/pull up to 25 lbs

Requirements

• Bachelor’s degree in Marketing or related field.
• Two – Three years working experience in site content management, online marketing and social media marketing in a B2C capacity. Hospitality and gaming experience preferred.
• Must demonstrate effective writing and editorial skills.
• Ability to handle multiple projects and deadlines.
• Experience working with an online contact management system a plus.
• Must possess strong communication skills and teamwork skills.
• Ability to work independently and proactively utilize data to drive results.
• Must be willing to work nights and weekends.
• Other duties as assigned.

Benefits

• Free meal on shift
• Training & Development
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k,)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off
• Free Parking

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