Job Description

Job Description: Facebook Ads Buyer

Job Title: Facebook Ads Buyer

Job Summary: Are you passionate about health and wellness? Do you thrive in a dynamic, flexible, and engaging work environment? Our Agency is a leading holding company operating direct-to-consumer e-commerce stores, invites you to join our team as a Facebook Ads Buyer. With successful brands like Maddle, Montreal Weights, Ascend, and Nordik Recovery, we have fulfilled over 50,000 orders in Canada in the past two years and are looking to expand our reach across North America and beyond.

Key Responsibilities:

• Campaign Management: Develop, launch, and manage Facebook ad campaigns to drive sales and achieve ROI targets.
• Audience Management: Collect and segment 1st party data, mine audience insights, and create personalized advertising experiences.
• Conversion Optimization: Build and manage A/B tests to improve traffic quality, average order value (AOV), and customer lifetime value from Facebook ads. Implement strategies to enhance user experience and streamline the customer journey.
• Creative Testing: Research target audiences, establish personas, and recommend ad messaging angles.
• Analytics and Reporting: Monitor campaign performance, provide actionable insights, and generate regular reports on Facebook ad results with recommendations for future strategies.
• Budget Management: Efficiently manage the Facebook advertising budget to ensure optimal allocation for maximum impact.
• Collaboration: Work closely with the email, design, and customer service teams to align Facebook marketing efforts with overall business objectives and brand guidelines.
• Market Trends: Stay updated with the latest trends in digital marketing, especially advancements in Facebook ad technologies and changes in consumer behavior.

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience (4+ years) in performance marketing, particularly with Facebook advertising.
• Strong background in conducting A/B testing and conversion rate optimization (CRO).
• Proficiency in analytics tools (e.g., Google Analytics, Facebook Insights) and experience in data-driven decision making.
• Excellent communication and project management skills.
• Strong attention to detail and an analytical mindset.
• Experience in the fitness equipment or health and wellness industry is a plus.
• Creative problem-solving skills and the ability to work under pressure.
• English C1 or above.

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